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ABOUT CMO DISRUPT MELBOURNE

CMO Disrupt 2017, Melbourne | 23rd February, 2017

For marketers, the term ‘disruption’ can take many shapes and forms. Disruption is the new digital ecosystem being forged by consumer technology and innovation. As well as this, disruption also changes customer expectations brought on by technology.

CMO Disrupt 2017 looks at these challenges through the lens of the CMO. The event will showcase the best in technology, innovation, and disruption and explore how and why the role of the CMO continues to evolve through the advent of technology.

The content for CMO Disrupt 2017 has been driven by some of Australia’s leading marketing executives through the official Advisory Panel for the event. We are pleased to have engaged with six experts in the field to ensure an unsurpassed level of quality content.

CMO Disrupt 2017 is an opportunity for the technology industry to engage with some of Australis’s most influential CMOs and develop lasting connections that will assist in creating greater levels of utility.

CMO Disrupt 2017 is being held in conjunction with CityDisrupt Melbourne, which is taking place directly before on the 22nd of February.

OUR 2017 ADVISORY PANEL

CMO Disrupt 2017 will be Australia’s most relevant marketing technology event. The content showcased at the event has been driven by our illustrious Advisory Panel made up of the following industry executives:

Karen

Karen Ganschow

GM Consumer Marketing and Customer Strategy
NAB

Jac

Jac Phillips

Head of Marketing & Brand
Bank of Melbourne

Amanda

Amanda McGregor

Director of Marketing
SBS

Ananth

Ananth Sarathy

General Manager, Digital Experience
Woolworths

Nicole

Nicole Brasz

CMO
Save the Children Australia

2017 INTERNATIONAL SPEAKER

We are pleased to announce CMO Disrupt Melbourne’s international keynotes in Peter Sorckoff, Chief Creative Officer and Executive VP of Brand and Innovation from the Atlanta Hawks and Scott Bush, General Manager of Domino’s Pizza in NZ.

Peter

Peter Sorckoff

Chief Creative Officer & EVP Brand and Innovation
Atlanta Hawks

Scott-150x150

Scott Bush

General Manager, NZ
Domino’s Pizza

OUR 2017 SPEAKERS

Peter

Peter Sorckoff

Chief Creative Officer & EVP Brand and Innovation
Atlanta Hawks

Bill Binch

Bill Binch

Managing Director, ANZ
Marketo

Jac

Jac Phillips

Head of Marketing & Brand
Bank of Melbourne

Karen

Karen Ganschow

GM Consumer Marketing and Customer Strategy
NAB

Blair Cooke

Blair Cooke

Managing Director
Amicus Digital

Jo Gaines

Jo Gaines

Managing Director APAC
Krux, A Salesforce Company

Nicole

Nicole Brasz

CMO
Save the Children Australia

Asim

Asim Zaheer

CMO & SVP
Hitachi Data Systems

Matt Denman

Matt Denman

General Manager
Uber Victoria

Amanda

Amanda McGregor

Director of Marketing
SBS

Nick

Nick Dempsey

General Manager/VP Sales ANZ
GMC Software

Ananth

Ananth Sarathy

General Manager, Digital Experience
Woolworths

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Steve Cuda

GM – Customer Direct Programs & Rewards Marketing
Woolworths

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Katherine Raskob

Director, Communications & Customer Experience
ADMA

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Bernard Wilson

GM – Customer Data Analytics & Commercialisation,
Woolworths

Aaron

Aaron Everingham

Enterprise Sales Director – Financial Services, ANZ
GMC Software

AGENDA

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08.00 AM – 08.30 AM

Registrations Commence

Karen

08.30 AM – 08.40 AM

MC Introduction

Karen Ganschow, GM Consumer Marketing and Customer Strategy, NAB

Peter

08.40 AM – 09.10 AM

Marketing & Millennials: The Digital Re-Branding of the NBA’s Atlanta Hawks

• Overhauling an institution, how the Hawks have created a new “digital” brand loyalty
• CX and digital engagement: selling the experience within an experience.
• Going “phygital” intersecting live entertainment with customer digital experiences.
• Playing the field: the value of data in creating authentic environments.
• Recalibrating your values to align with diverse marketplaces.

Peter Sorckoff, Chief Creative Officer & EVP of Brand and Innovation, Atlanta Hawks

Bill Binch

09.10 AM – 09.40 AM

Discovering the ‘Engagement Economy’ & What it Means to CMOs

• The shifting expectations of customers and the birth of the ‘engagement economy’.
• Building a digital infrastructure to support cross-platform experiences.
• The automation processes driving hyper-personalisation.
• The role of data management and analytics in building end-to-end marketing engagement.

Bill Binch, Managing Director, ANZ, Marketo

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09.40 AM – 10.10 AM

Foundations for Disruption Panel

• Addressing the role of Marketing Executives in driving disruption and responding to change.
• Fostering a culture of innovation from the board room to customer-facing employees.
• The movers and shakers in tech: AR/VR, Big Data, Mobile, Chatbots and AI.
• Innovations underwriting the impacts of generational change.

Nicole Brasz, CMO, Save the Children
Jac Phillips, Head of Brand and Marketing, Bank of Melbourne
Asim Zaheer, CMO & SVP, Hitachi Data Systems
Sudha Viswanathan, Head of Insights and Analytics, EnergyAustralia
Jo Gaines, Managing Director APAC, Krux, A Salesforce Company
Karen Ganschow, General Manager – Consumer Marketing and Customer Strategy, NAB

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10.10 AM – 10.30 AM

The Art of Marketing: The Science behind the Success

• Crafting customer identity: the power of the “personalisation engine”
• Building one-on-one customer relationships with multi-channel automation and machine learning
• Utilising data and marketing analytics to create seamless customer journeys

Bernard Wilson, GM – Customer Data Analytics & Commercialisation, Woolworths
Steve Cuda, GM – Customer Direct Programs & Rewards Marketing, Woolworths

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10.30 AM – 10.55 AM

Morning Tea & Networking Break

Scott-150x150

11.00 AM – 11.20 AM

“Disruptive” Employees & Fostering Innovation from Within

• Meet DRU: and see why innovation matters to customer engagement.
• Why business leaders need to respond to a changing environment.
• How culture is the critical factor in creating a disruptive environment.
• A look at how Domino’s gained a “buy-in” for disruption company-wide.

Scott Bush, General Manager, NZ, Domino’s Pizza

Nick

Aaron

11.20 AM – 11.45 AM

The Future of Customer Engagement in Banking

• Making the transition to digital.
• Dynamic mobile experiences.
• Collaboratively improve CX
• Increase agility and reduce compliance risk.
• Reduce silos and increase business efficiency.

Nick Dempsey, General Manager/VP Sales ANZ, GMC Software
Aaron Everingham, Enterprise Sales Director – Financial Services, GMC Software

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11.45 AM – 12.05 PM

Marketing to Millennials: An Interactive Panel with the CMOs of the Future

Our editorial team has connected with some of Melbourne’s leading marketing graduates and created a panel which will give them a platform to explore what digital really means to a 20-year-old.

• A look at digital through the eyes of 20-year-olds.
• Digital expectations: what is a good experience to someone born in 2000?
• Banking, Retail, Insurance, Education: What determines choice?
• Chatbots, automation and AI: the technologies driving customer interactions
• The challenges Millennials face in interacting with services

Maroushka Saldanha, Bachelor of Commerce, Marketing, University of Melbourne
Saori Kunitake, Bachelor of Communications & Advertising, RMIT University
Ruby-Jean Jenkins, Masters in Marketing, University of Melbourne
Tyler Hamilton, Bachelor of Communications & Advertising, RMIT University

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12.05 PM – 12.30 PM

The True Story of a Digital Transformation

• The challenges of ensuring a data-driven approach to marketing
• Developing a digital strategy/staying true to the strategic intent throughout the execution
• Using technology to achieve personalisation
• Key learnings along the digital transformation journey

Katherine Raskob, Director, Communications and Customer Experience, ADMA

Matt Denman

12.30 PM – 12.50 PM

Customer Driven Innovation: Data, Experience and Responsiveness

• A look at how Uber approaches customer driven change.
• Re-inventing CX through the shared economy: seamless digital touch points and making things easy.
• Fostering collaborative partnerships to deliver customer-centric engagement.
• Building a responsive culture to innovation. Uber’s story.

Matthew Denman, General Manager, Uber Victoria

Blair Cooke

12.50 PM – 1.oo PM

Ten Minute Snapshot: Making Business Sense of Marketing Technologies

A look at the three common mistakes organisations make when adopting new technology and ways to avoid them.

Blair Cooke, Managing Director, Amicus Digital

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1.00 PM – 01.30 PM

Networking Gin-Tasting

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1.00 PM – 02.30 PM

Executive Roundtable Luncheons

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02.30 PM

Conference Close

OUR SPONSORS

OmniChannel Media thanks the following organisations for supporting CMO Disrupt 2017, Melbourne:

Gold Sponsor

Marketo-Logo-Color

Silver Sponsors

HDS

GMC

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Bronze Sponsor

Aprimo logo (PRNewsFoto/Aprimo)

Krux A Salesforce Company

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Coffee Sponsor

Progress_Logo

Networking Drinks Sponsor

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Supporting Sponsor

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CoTe RGB

Media Partners

Tech-exec-logo

MarketingExec copy

CONTACT US

CMO Disrupt 2017 is a by invitation only initiative for CMOs, CDOs and heads of marketing and digital. If you would like to find out more about how you can attend as well as sponsor this event please contact OmniChannel Media via: info@omnichannelmedia.com.au.

The Intercontinental 495 Collins Street, Melbourne, 3000 Australia +61 2 9358 4274 info@omnichannelmedia.com.au

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ABOUT

OmniChannel Media’s Disrupt series is the region’s largest C-Suite technology event series. This series of localised events plays host to over 1200 C-Suite executives a year and showcases leading technology and innovation insights from some of the world’s leading thought leaders. Peer-driven, the series promotes cross-industry pollination in best practice whilst showcasing whats next for C-Suite technology strategy.

300dpi-cmyk-trans-logo (1)

CMO Disrupt 2017 is a by invitation only initiative for CMOs, CDOs and heads of marketing and digital. If you would like to find out more about how you can attend as well as sponsor this event please contact OmniChannel Media via: info@omnichannelmedia.com.au.