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ABOUT CMO DISRUPT SYDNEY

CMO Disrupt 2017, Sydney | 15th June, 2017  | Ivy Sunroom

For marketers, the term ‘disruption’ can take many shapes and forms. Disruption is the new digital ecosystem being forged by consumer technology and innovation.  As well as this, disruption also changes customer expectations brought on by technology.

CMO Disrupt 2017 looks at these challenges through the lens of the CMO. The event will showcase the best in technology, innovation and disruption and explore how and why the role of the CMO continues to evolve through the advent of technology.

The content for CMO Disrupt 2017 has been driven by some of Australia’s leading marketing executives through the official Advisory Panel for the event. We are pleased to have engaged with six experts in the field to ensure an unsurpassed level of quality content.

CMO Disrupt 2017 is an opportunity for the technology industry to engage with some of Australia’s most influential CMOs and develop lasting connections that will assist in creating greater levels of utility.

OUR 2017 ADVISORY PANEL

CMO Disrupt 2017 will be Australia’s most relevant marketing technology event. The content showcased at the event has been driven by our illustrious Advisory Panel made up of the following industry executives:

Karen

Karen Ganschow

GM Consumer Marketing and Customer Strategy
NAB

Jac

Jac Phillips

Head of Marketing & Brand
Bank of Melbourne

amanda

Amanda McGregor

Director of Marketing
SBS

Ananth

Ananth Sarathy

General Manager, Digital Experience
Woolworths

Nicole

Nicole Brasz

Former CMO
Save the Children Australia

2017 INTERNATIONAL SPEAKER

We are pleased to announce CMO Disrupt Sydneys’s international keynotes in Peter Sorckoff, Chief Creative Officer and Executive VP of Brand and Innovation from the Atlanta Hawks.

peter

Peter Sorckoff

Former Chief Creative Officer & EVP Brand and Innovation
Atlanta Hawks

OUR 2017 SPEAKERS

peter

Peter Sorckoff

Former Chief Creative Officer & EVP Brand and Innovation
Atlanta Hawks

jasonJason Juma-Ross

Head of Tech, Entertainment & Connectivity
Facebook

jo

Jo Kelly

CMO
UBank

scott

Scott Maxworthy

Head of Digital
Cronulla Sharks

Bill Binch

Managing Director ANZ
Marketo

adamAdam Cordner

Senior Solutions Consultant
Domo

reagan

Regan Yan

CEO
Digital Alchemy

Karen

Karen Ganschow

GM Consumer Marketing and Customer Strategy
NAB

Jac

Jac Phillips

Head of Marketing & Brand
Bank of Melbourne

amanda

Amanda McGregor

Director of Marketing
SBS

Ananth

Ananth Sarathy

General Manager, Digital Experience
Woolworths

Nicole

Nicole Brasz

Former CMO
Save the Children Australia

2017 COMPANIES IN ATTENDANCE

We are pleased to announce the following companies have already confirmed their attendance for CMO Disrupt 2017:

nab
westpac
commbank
anz
facebook
qantas
woolworths
fairfax-media
citi
qbe
mortgage-choice
news-corp-aus
caltex
bupa
nrl
foxtel
macquarie
tal
chubb
flight-centre
pepper
booktopia
treasury-wine
winning-appliances

2017 AGENDA

08.10 AM – 08.40 AM

Registrations Commence

08.40 AM – 08.50 AM

MC Introduction

peter

08.50 AM – 09.35 AM

Marketing & Millennials: The Digital Re-Branding of the NBA’s Atlanta Hawks

• Overhauling an institution, how the Hawks have created a new “digital” brand loyalty
• CX and digital engagement: selling the experience within an experience.
• Going “phygital” intersecting live entertainment with customer digital experiences.
• Playing the field: the value of data in creating authentic environments.
• Recalibrating your values to align with diverse marketplaces.

Peter Sorckoff, Former Chief Creative Officer, Atlanta Hawks

09.35 AM – 10.00 AM

Discovering the ‘Engagement Economy’ & What it Means to CMOs

• The shifting expectations of customers and the birth of the ‘engagement economy’.
• Building a digital infrastructure to support cross-platform experiences.
• The automation processes driving hyper-personalisation.
• The role of data management and analytics in building end-to-end marketing engagement.

Bill Binch, Managing Director ANZ, Marketo

10.00 AM – 10.30 AM

Marketing & Technology: Disruptive Technologies Revolutionising Marketing

• The role of technology in the marketing mix
• Creating a robust engagement agenda: chatbots, VR/AR, omni-channel
• Building data as a strategic marketing asset
• STEM in Marketing? Does Australia’s marketing industry have what it takes?

Ananth Sarathy, GM Digital Experience, Woolworths
Regan Yan, CEO, Digital Alchemy
Jason Juma-Ross, Head of Tech, Entertainment & Connectivity, Facebook
Scott Maxworthy, Head of Digital & Connectivity, Cronulla Sharks

10.30 AM – 11.00 AM

Morning Tea & Networking Break

jo

11.00 AM – 11.25 AM

Robochat: Navigating the home loan journey with Australia’s first virtual home loan agent

• Behind the 6-week project plan
• Bringing RoboChat to life
• Key learnings about the experiences to apply for the future

 Jo Kelly, CMO, UBank

adam

11.25 AM – 11.50 AM

‘Activate’ your Marketing Data: The Definitive Guide for CMO’s to attain a competitive advantage

• Turning the ‘dream’ into reality: how to achieve a ‘single view’ of ALL multi-platform marketing & business data in real-time
• Start today: How to build a next-gen customer view
• How to easily calculate marketing ROI to fuel extraordinary marketing campaigns

Adam Cordner, Senior Solutions Consultant, Domo

josh

11.50 AM – 12.15 PM

Open Source & Cloud: Bridging the Gap between IT and Marketing

• The challenges of ensuring a data-driven approach to marketing
• Developing a digital strategy/staying true to the strategic intent throughout the execution
• Using technology to achieve personalisation
• Customer case study examples from EnergyAustralia, ADMA and Big Global Brands

 Josh Waihi, Senior Technical Digital Strategist, Acquia

12.15 PM – 12.35 PM

Marketing to Millennials: An Interactive Panel with the CMOs of the Future

Our editorial team has connected with some of Sydney’s leading marketing graduates and created a panel which will give them a platform to explore what digital really means to a 20-year-old.

• A look at digital through the eyes of 20-year-olds
• Digital expectations: what is a good experience to someone born in 2000?
• Banking, Retail, Insurance, Education: What determines choice?
• Chatbots, automation and AI: the technologies driving customer interactions
• The challenges Millennials face in interacting with services

Maroushka Saldanha, Bachelor of Commerce/Marketing, University of Melbourne
Lachlan McKirdy, Bachelor of Arts (Media and Communication), University of Sydney
Alice Madden, Bachelor of Arts in Communications (Digital and Social Media), UTS
Neda Rabbani, Commerce (B.Com.) Marketing and Finance, UNSW
Celine Trinh, Commerce (B.Com.) HR and Marketing, UNSW

ben

12.35 PM – 12.40 PM

Evolve or Die: From CMOs to CEOs, being a social leader is no longer optional

• Exclusive Launch of Hootsuite ‘Social Executive’ Research Results
• How to influence trust, transparency, and the bottom line

 Ben Mulligan, Regional Marketing Leader ANZ, Hootsuite

12.40 PM – 01.00 PM

Networking Drinks

Gin tasting and drinks provided by Poor Toms Gin

01.00 PM – 02.30 PM

VIP Roundtable lunch

2.30 PM

Conference Close

Our 2017 Sponsors

To collaborate with OmniChannel Media on the CMO Disrupt series please contact info@omnichannelmedia.com.au for additional information.

OmniChannel Media thanks the following organisations for supporting CMO Disrupt, Sydney 2017:

GOLD SPONSOR

SILVER SPONSORS

acquia

SOCIAL RESEARCH SPONSOR

hootsuite

BRONZE SPONSORS

COFFEE SPONSOR

LIVE POLLING SPONSOR

PANEL SPONSOR

Digital-alchemy

SUPPORTING SPONSOR

poor-toms

openmarket

cloudera

MEDIA PARTNERS

Techexec

TICKETS

CMO Disrupt 2017 is a by invitation only initiative.

For information on registration please contact OmniChannel Media at: info@omnichannelmedia.com.au.

Ivy Sunroom Sydney, Australia +61 2 9358 4274 info@omnichannelmedia.com.au

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